Brand assets
Everything you need to present Fuyu consistently. Use the files as provided: don't redraw, recolour, stretch or rotate the mark, and always give it room to breathe.
Logos
Use the frosted version wherever the screen or print process can show it. The one-colour version swaps the frost for three lines, for embossing, engraving, fax-grade printing and single-colour UI. The wordmark is custom-drawn, so never retype it in a font.
Colour
A winter palette of cool whites and a deep night ink, with two quiet accents: Ice, which marks what's private, and Sun, used rarely for warmth. Click any swatch to copy its hex.
Typography
Our one typeface for headlines, interface and body copy. Set headlines in 600 with tight tracking (−3.5%) and body in 400.
Get from Google FontsFrost
Frost is Fuyu's one material. It always means the same thing: this is private. Use it for concealed values and glass surfaces, never as decoration.
Usage
xKeep a margin equal to the frost band's height (x, 0.3 of the mark's diameter) on every side. Nothing else goes inside it.
16 px
96 pxThe mark works down to 16 px. The horizontal lockup needs at least 96 px of width; below that, use the mark alone.
